Word: lad
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...take off last week, however, and the fate of Elian, the lad whose mother Elisabeth drowned while escaping Cuba, leaving him to float on an inner tube for two days, seemed further than ever from being resolved. In fact, Castro's turnabout panicked Miami like an air-raid siren, raising cold war tensions most Americans put behind them a decade ago. As a showdown loomed between the U.S. government and the politically potent and volatile exiles, Elian's welfare once again seemed the last thing on the minds of the Cuban leader and other political opportunists...
...teeing off the 14th hole at St. Andrew’s when suddenly, my caddy was struck by a bolt of lightning. Unfortunately, the lad lost the one redeeming characteristic of his class: the control of his bowels...
...Maxim left a pile of bullet-ridden corpses of competing magazines and spawned such raunchy followers as FHM, which, like Maxim, tried to Americanize the British "lad mag." But the most glaring ratification of Maxim's success came last spring, when the Conde Nast magazine empire brought in Golin to edit the archrival young-men's magazine Details. So it was all the more stunning when last Monday, less than a year into the hot editor's tenure, Conde Nast president Steve Florio told a hastily convened Details staff to clean out their desks by Friday, confounding staff members...
...rethinking Details, Golin and Conde Nast fatally tried to imitate Maxim without imitating Maxim. Golin, along with a crew imported from his former magazine, went counter to his sleaze-master typecasting, adding un-Maxim-like service articles on money and career. To stave off the lad mags, he also sexed up covers with screaming tag lines--NUDE YEAR'S EVE--and skin. "Yes, we had women on our cover," he says. "But for the most part, they weren't leaning forward; we weren't picking them for their breast size." (Such is the definition of classiness in guy culture today...
...fall of Details was more than a clash between tony Conde Nast culture and the ruffian lad-mag sensibility. It was a clash between rival ideas of manhood. Men's mags have slavered over women before--remember Vargas girls?--but with an affect of gentlemen's-club exclusivity. Young men turned to them as tutors in the mysteries of manhood. Today youths prefer populist outlets like Maxim and TV's The Man Show, which toast an uncomplicated guy-hood. Details, finally, didn't party hard enough...