Word: ladders
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This Methuselahan march up the demographic ladder also poses a challenge to the youth worshippers in Hollywood and on Madison Avenue who have grown accustomed to targeting audiences between the ages of 18 and 49. "We have the entire marketplace in a ridiculous state of denial, and it's costing companies, advertisers and marketers billions of dollars," says gerontologist Ken Dychtwald, founder of the California company Age Wave and a Pied Piper of marketing to those older than...
...addition, my brief discussions of Lizzie Borden and William Faulkner, made me remember how luxurious interaction with teachers can be. Forgetting my status on the bottom rung of the Harvard academic ladder, I traded scholastic insights with a professor, something I had never anticipated doing as a first-year. I was even accepted to one of the seminars...
...famous for drinking games that make a sport of quick and excessive consumption. Bars in college neighborhoods pull in students with all-you-can-drink policies--$6.50 for as much beer as a customer can hold--that make binge drinking a cost-effective strategy. With "beat the clock" and "ladder pricing," the prices start low and increase as the night wears on, encouraging students to drink fast while the booze is cheap. And bar owners are constantly thinking up new binge-friendly promotions, like "bladder busts," in which drinks are inexpensive until someone...
...Today Bradford is a poster boy for the barely begun--and some would say doomed--effort to move most welfare clients off the dole and into decent jobs. As a graduate of a six-week welfare-to-work program sponsored by Marriott Corp., Bradford has a foot on the ladder at the company's Crystal Gateway Hotel in Arlington, Va., where he cleans and sets up conference rooms for $7.60 an hour (vs. the current minimum wage of $4.75). He gets health insurance and profit sharing and will be eligible for stock options next year. "In the beginning...
...want to move up the corporate ladder." That's not a remarkable statement for a career-oriented person--until you consider the speaker. Michael Bradford, 38, battled drugs and alcoholism throughout his adult life and eight months ago was homeless on Washington's streets. His resume includes a six-month jail term for burglary. Born into a welfare family, Bradford fully expected...