Word: lads
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...points out the prevalence of non-fashion related articles, arguing that their inclusion is also a product of marketing. "They know that they're marketing to young people skeptical of consumerism, so they put in articles to try and hook them." Stopping on a particularly alternative-looking Abercrombie lad opposite an article skeptical of corporate greed, Schor shakes her head, "They're capitalizing on the notion of counter-culture from the 60's, when in fact they're as dominant culture...
Garcia captivated the world at the PGA. While chasing Mr. Woods and coming up just a stroke short, Master Sergio accomplished a remarkable thing: he made the world's best player look old at 23. Here was the Spanish lad, eyes closed, slashing at a ball burrowed behind a tree, then sprinting up the fairway and leaping into the air to see the marvelous result. Here, meanwhile, was the American, eyes glassy, agonizing over 5-ft. putts that have in the past--though not this year--been his bete noire...
...smart lad would stick with art house offerings and steer clear of the Cineplex, especially the whizbang mega-releases. But not a slow learner who adores the very idea of going to the movies and keeps thinking the next one's actually going to be worth the eight bucks. I see ads on buses; I hear the buzz; I read blurbs promising the adventure of a lifetime. They do not tell you that part of the adventure will entail leaving the theater with a bag over your head...
...Tarzan yell might seem the most superficial accessory, but the filmmakers see it as a key to the drama. They never let us forget that the lad is isolated, unaware of his origin and his destiny--and aware that he is unaware. He places his palm against Kala's paw (hands are a major motif in the film) and knows that his mother is different; or, rather, she is the norm, and he the outsider. Africa is his metaphor: the lost continent is his identity. Always he asks, Who or what am I? Where do I belong...
...young lad insisted, and I gave him these words, slightly edited, with which I will end this exposition...