Word: ladyes
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Although the First Lady has sparked retail sales for her chosen brands, it's too early to anoint her a savior. "Michelle Obama hasn't done enough to significantly change the financial performance of J. Crew and Talbots," says Betty Chen, retail analyst at Wedbush Morgan Securities. J. Crew's...
No retailer owes more to the First Lady than J. Crew. In October, amid the Sarah Palin $150,000 wardrobe scandal, Obama wore a $340 J. Crew set on the Tonight Show. "Ladies, we know J. Crew," she said to the studio audience. J. Crew's Web traffic shot up...
The First Lady might save another retailer, Talbots, from extinction. The company lost $128.4 million, excluding special charges, in the three months ending Jan. 31, compared with a $7.1 million loss the previous year. Same-store sales fell 14.2% for the year, and an incredible 24.6% in the fourth quarter...
"We'll now be able to change people's perceptions of Talbots more quickly than we otherwise would have," says a hopeful Lori Wagner, chief marketing officer for Talbots. The company just needs the First Lady to keep wearing its clothes. "If Michelle Obama consistently shows up in Talbots dresses...
Macy's fashion director Nicole Fischelis says that bright-colored cardigans, sleeveless sheath dresses - you might have heard that the First Lady likes to show off her arms? - and the pencil skirts Obama favors are among the best-selling items in the store. If you could choose any woman in...