Word: lager
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Dates: during 1960-1969
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...protection against paratroopers. They even put nozzles on oil pipelines, converting them into instant flamethrowers. As a result, the Nigerian forces were forced to take a painstakingly slow route overland from the eastern seaport of Calabar, lugging tons of military supplies and hundreds of cases of "Star"-brand lager beer...
Another hedge against the vagaries of the domestic market is Allied's push into foreign sales. In 1963 it launched Skol, a lager beer that is brewed under franchise in 14 countries from Austria to Australia and sold in 36-with Allied holding an 18% interest. Last year an estimated 22 million gallons were sold worldwide, and in 1968 Skol hopes to froth ahead by 50%. Allied presently has a $14.4 million offer in for d'Oranjeboom, the No. 3 brewer in The Netherlands. There are no other bidders for the 300-year-old company, and the deal...
Gablinger's is the kind of brew that a hearty beer fancier might find rather thin, but Rheingold officials feel that the broader taste trend is toward lighter lager. Moreover, says President Relin, no-carbohydrate Gablinger's is "a definite response to a weight watcher's need." He should know. Though careful not to give his new product credit for the feat, Relin has pared his own weight from 280 Ibs. two years ago to 185 Ibs. today...
...poor playwriting that can be applied to dramas like East Wind is the liquidity test. Every superfluous drink the characters sip and guzzle is a time-killing, plot-evading device for shuffling people around a stage. In East Wind the characters down pots and pots of tea with lager chasers, and it takes very steady nerves just to watch it. In the leading role, George Voskovec acts well above and beyond the call of duty. Considering the quality of the play, his reluctance to commit suicide is a marvel of forbearance...
...Francis Benjamin Guinness, Viscount Elveden, 28, the sixth Guinness to run the company, was able to announce a $15.5 million profit, nearly double Guinness' earnings ten years ago. Other nations, in addition, are picking up the Irish sense of obligation. Guinness and the company's newer Harp Lager are now marketed the world over; more than $20 million worth is exported annually. Between exports and Guinness brewed in three overseas plants, 5,000,000 pints a day are downed globally. Africans consider Guinness a potent aphrodisiac, something that has never frightened the Irish...