Word: lagerfelds
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Fendi CEO Michael Burke faced a similar dilemma when he took over the Roman-based brand in 2004. With a mandate from LVMH boss Bernard Arnault to turn the company around, Burke had to find a way to keep designer Karl Lagerfeld in the fold and also massage a better relationship between the designer and Silvia Venturini Fendi, the talent behind Fendi's handbag business. That required yet another kind of nuclear power plant, one that Burke promptly set about creating in the form of Fendi's historic palazzo in the center of Rome, which he renovated in order...
...couture runways were littered with hints of Balenciaga's innovative cuts and use of volume. At Dior, the exaggerated shape of a horsehair skirt echoed his penchant for stiff fabrics. At Chanel, Karl Lagerfeld kicked in a fuchsia cocoon coat--an iconic Balenciaga look. Even couture newcomer Giorgio Armani, who began showing in Paris only three seasons ago, referenced the designer with a stunningly simple A-line evening dress...
Manufactured in Hong Kong, Italy and the U.S., the collection is the result of Tommy Hilfiger's acquisition of the Karl Lagerfeld trademark in 2004. And while Lagerfeld is famous for his multitasking talents, whether that means cutting a Chanel jacket, designing a Fendi fur coat, snapping a high-fashion photograph or discussing 16th century Spanish philosophy in one of his five languages, the world of less expensive clothes is new territory for him. Adding one more collection may be easy. Breaking into a crowded market filled with a vast array of established denim brands, T shirt designers and manufacturing...
What's in it for Lagerfeld? Although he's a rock star in the fashion world, his name doesn't have the same mass appeal as Lauren's or Giorgio Armani's. With name recognition, as they have so amply proved, comes the ability to sell jewelry, watches, eyewear, home furnishings and lighting--all of which are planned for the Lagerfeld line. And the positioning has been cleverly conceived as ageless. "It's not age specific in the sense of price or style," says Ann Acierno, president of Karl Lagerfeld. "Department stores can put it in multiple places, and women...
...felt like the time was right for me to be in America," Lagerfeld says. He has launched himself in the U.S. with characteristic gusto: setting up shop in the same loft building as Martha Stewart's office in New York City's Chelsea neighborhood, purchasing an apartment near Gramercy Park and hiring a team of designers headed by the stylist Melanie Ward, a former creative director for Helmut Lang. And the collection is all about Lagerfeld, from his signature on one T shirt to the photo of the designer as a young man on another. In a first...