Word: lagers
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Dates: during 1950-1959
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...BEER will be marketed by Anheuser-Busch as competition for fast-growing local brews (80% of 1955 market), to replace the unsuccessful "Busch Lager." Called "Busch Bavarian," new beer will be lighter, less tangy than Budweiser, cost 5? less per bottle...
...home market he has brought out new four-fifths-of-a-quart bottles, plus 16-oz., 10-oz. and tiny 7-oz. "ladies' size" bottles. As a running mate for premium Budweiser, the company has developed a brand-new, cheaper (5? to 10? a bottle) beer called Busch Lager, is now test-marketing it in St. Louis and Texas in the hope of taking sales away from competing nonpremium local beers...
...ancients' sweet, flat brews. Actually, the first true dry beer came to the U.S. with immigrant Germans in the 1840s. In German fermentation tanks the yeast worked at the bottom of the brew rather than at the top, as in ale, thus producing the lighter, less alcoholic "lager," i.e., "stored" beer, that has become the U.S. favorite...
This volume is a cross section of Lager-kvist's short stories and fables from 1920 to 1935. Each sample illustrates in its own way the Lagerkvist habit of walking with one foot firmly on the ground, the other in the clouds. They include: ¶ The Lift That Went Down into Hell, a grim little tale in which a lover and his mistress, their lips "moist with wine," step unsuspectingly into a hotel elevator...
...crime was a familiar one: he opposed Moscow's order for a revival of the old "popular front" tactics. This left Sweden's dwindling Communist Party (which is down to 20,000 members, one-third its peak postwar strength) in the hands of Hagberg and Lager-until the next split...