Word: lagers
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...chicanery all summer. Swathed in blue-green skirts whenever Australia II is out of the water, the supersecret keel has been the target of camera-wielding scuba divers from rival camps. One local cartoon lampooned the mysterious keel by depicting it in the shape of a bottle of Swan Lager, a major corporate backer of the Australia II effort...
...beverages that the micros produce are more akin to imported German or English brews than to Budweiser Miller or other light, pale lager beers. The alcoholic content can range as high as 7% compared with less than 5% for most major domestic brands. "Our beer is richer, heavier, hoppier," says William Newman, 36, the founder of Wm. S. Newman Brewing (1982 sales: $103,000) in Albany. "There's simply a market out there for more distinctive beer." Some beer drinkers agree. Says Terry Czech, a roofer who lives in Schenectady, N.Y.: "I've gone several miles...
Hoisting high their glasses of Harp Lager, Ronald Reagan and Tip O'Neill hailed St. Patrick's Day at a luncheon in the Speaker's lair on Capitol Hill. But the tableau of bipartisan spirits, which reflected the compromises that have been attained so far on Social Security and a $5 billion jobs program, may be the last symbolic display of unity for a while. Beneath the blarney was brewing what could turn out to be a bloody partisan battle. After the lunch was over, the House Budget Committee passed a plan designed by the Democratic leadership...
...beer commercial. Not the ditzy variety that conjures up visions of cheerful beer weekends and toasts between mellow and tanned "good friends." This is strictly a movie about earning your Bud--going through the kinds of trials and tribulations of manhood that can only be rewarded with a satisfying lager. By the film's end, our hero has earned, if not an academy award, certainly a six pack...
...played the old Miller High Life slogan, "the champagne of bottled beers," and created a new image through "Miller time" television commercials. These typically feature young men who exercise mightily at such activities as felling trees or building highways and then cool off from their manly labors with golden lager. Says Jeffrey Weingarten, a vice president of Wall Street's Goldman, Sachs & Co. investment banking firm: "Miller actually started the process of selling beer on the basis of image rather than price. People now drink a particular beer not because of what it costs but because of what...