Word: lagonda
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...Ford, the experience was akin to buying a new car and then suffering a serious dent only a few days later. The No. 2 U.S. automaker began last week by announcing plans to acquire a 75% stake (price: more than $30 million) in Aston Martin Lagonda, the manufacturer of hand-assembled sports cars that carry an average price tag of $130,000. While the British car company has sputtered financially, its products have long enjoyed a sterling reputation. Queen Elizabeth II gave an Aston Martin to Prince Charles for his 21st birthday, and James Bond has driven the cars...
...luxury auto market, Britain offers the sporty, two-door Rolls-Royce Corniche at $156,000 and the road-hugging Aston Martin Lagonda sedan at $150,000. Last week in Denver, Auto Dealer Jerry Morris unveiled his own very different vision of automotive high life, American-style. Equipped with a bar and Baccarat crystal, trimmed with teak and priced at $50,000, Morris' showpiece is a 19-ft.-long Jeep station wagon. The dealer bills it as the world's first stretch limousine with four-wheel drive. Morris' theory is that off-road travel should be comfortable. Said he: "People have...
...film Goldfinger, James Bond chased villains and beautiful women in an Aston Martin DB5 sports car equipped with such extras as an ejection seat, machine guns and a bulletproof windshield. Now Aston Martin Lagonda is introducing a vehicle that an older Bond could love. In Birmingham, England, last week, the firm unveiled its Tickford Lagonda limousine, an auto that will have a thrill-seeking top speed of 140 m.p.h. With a base price of $120,000 that can rise to more than $150,000 when video, stereo and picnic-table options are added, the car will...
...joint venture of Aston Martin Lagonda and Tickford, a design-and-engineering company, the limo is a stretch version of a Tickford Lagonda sedan. Aston Martin Spokesman Grahame Butterworth says the new car is for the "person who wants the most expensive, absolute ultimate status symbol." The company seems to believe that such buyers will be rare. It plans to manufacture just twelve Tickford Lagonda cars a year. Last week the firm had several serious inquiries and one solid buyer...
...promise sybaritic luxury. Oil-rich Arabs are big buyers: a member of the Saudi Arabian royal family this year paid $114,000 for two Lamborghini Countach-Ss lovingly built in Bologna. Sheiks and wealthy Japanese are queuing up to buy Aston Martin's wedge-shaped, futuristic, four-door Lagonda, currently $87,000 and sold out until 1982. After the legendary James Bond, the British company's most famous customer is probably Prince Charles, who tools around London in a 1970 Volante convertible, now worth $78,000. Like all Aston Martins, the car is upholstered with the hides...