Word: laid-back
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Often the boss himself will grab the limelight and ham it up. Barry Ross, 43, owner of Houston's Superior Waterbeds, was watching a disk jockey tape a spot for his firm seven years ago when he got frustrated with the hireling's laid-back style. Recalls Ross: "I wanted an irritant to wake somebody up during the early morning." He grabbed the microphone and began wildly shouting out lines. "When the engineer played it back," Ross says, "it sounded so good that I told the deejay to go home." In one zany Fourth of July ad, Ross dressed like...
...Review's favorite targets is the president of the college, David T. McLaughlin. Throughout this winter of political crises, faculty and student groups alike have vocally criticized the laid-back style of the president of this traditionally sleepy Ivy League school...
...them; pavements snake at terrific speed down the canvas; wires and yellow traffic lines cut and chop; everything seems to be on the point of falling, flaking or sliding into the Pacific, and the city becomes a meticulously ordered metaphor of anxiety. No one has ever painted this allegedly laid-back town in this way before; and after seeing Thiebaud's disturbing images, it is hardly possible to see the place in the same way again. Whether the tourist business will thank him for it remains a moot point...
...Western Pennsylvania is a football factory. The program was intense and highly developed," Tarczy says. "When I played freshman football here [at Harvard], I was shocked at the laid-back attitude compared to Mercer...
Traditionally, the Soviets have employed a kind of Orwellian Newspeak in their pronouncements. Western leaders were invariably "certain imperialist circles," their followers "faithful lackeys." But the current Kremlin spokesmen slip easily into Western argot and affect a more relaxed, laid-back style. Ebullient Eduard Shevardnadze, the new Foreign Minister who replaced Andrei Gromyko (known as Grim Grom by Western newsmen), disarmed U.S. officials during a technical discussion of arms control at Helsinki last month with a rare display of Soviet humility. "Well, of course, I'm not a real expert!" he reportedly exclaimed and then turned to informally solicit...