Word: lairds
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...Just more space, to my way of thinking, is not an appropriate tradeoff,” says Professor of Biostatistics Nan M. Laird...
...There’s no amenities there—it’s not a pleasant place,” Laird says. “That’s one of the worst features about it, is that it’s really not a nice location they’re putting...
...lost its style. It didn't have any edge," says Laird, who broke into the art-directing business working for Peter Arnell and then Donna Karan. Customers were fleeing too. In the 27 months before Laird's arrival, the Gap had suffered consecutive same-store sales declines and had alienated core customers with products that were deemed too trendy. Laird's big idea was to bring the advertising back to its roots, taking the images out of the studio and putting them into everyday life. Already Gap's same-store sales for the four-week period ending Aug. 2 were...
...with so much influence--Donna Karan and Nautica are still clients--Laird is remarkably humble. A native of Nacogdoches, Texas, he studied architecture in college but ended up with a degree in marketing. After following a girlfriend to New York City, Laird found a job selling shoes at Bergdorf Goodman, where he met adman Arnell. And, well, you know the story: resume, junior-account-executive job. Now Madonna and Missy. What next? "We're only just beginning," Laird says. "We have so much more work to do." --By Kate Betts
...many totally perfect, gorgeous hair-body-skin-face-teeth can you see and still have it spark your interest?" asks Trey Laird, president and executive creative director of Laird + Partners, the ad agency that handles Donna Karan. "There's something about a real person--and you can say celebrities aren't real people, but they are. They just happen to have a very visible job. They're not perfect, they have a life, and they make it a little more emotional, give it more of an interest, more of an intrigue. It makes it real...