Word: lakefront
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Dates: during 1990-1999
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...gamble paid off. Rollerblade now does almost one-fourth of its business in California. In New York, where the company sponsors races, the market is smaller but growing fast. And the trend has come full circle, returning to the heartland. "The whole lakefront in Chicago is covered with Rollerbladers," says Rosa Hallowell, 26, a law student at the University of Chicago. "Every weekend it's a battle between the cyclists and the bladers...