Word: laker
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...undoubtedly would prosper by moving into profitable niches overlooked by the bigger carriers. Southwest, a small regional carrier, has applied for routes to Chicago with a regular fare 50% below that of the major airlines, and it could perhaps make a marginal profit on that heavily traveled run. Freddie Laker is the perfect example of a small operator who chose a lucrative route and cut rates to fill his planes beyond the break-even point. But Laker incurs none of the costs of providing service to small communities that could not fill up his planes...
BRITAIN The British press dubbed them the "Terminal Children." Thousands of North Americans waited for up to a week at Heathrow and Gatwick airports to get cheap seats, either on Laker Airways or other lines that offer a limited number of stand-by fares...
...frills" is still his motto. When Skytrain Boss Freddie Laker learned that he was on Queen Elizabeth's Birthday Honors list, he let out the word: "I've been called Freddie all my life, and I'm not changing it to something highfalutin like Frederick simply because I've been knighted." But at the ceremony last week at Buckingham Palace, he wore a proper top hat and morning suit and told photographers: "If you think I'm going to do anything daft today, you're wrong." Sir Freddie is especially pleased with his insignia...
With deference to Freddie Laker's no-frills transatlantic fares, an all-thrills package tour of England can be had for only $49.70 this summer. The round-trip price includes visits to uncharted villages from Devonshire to Derbyshire, scenes of London rarely glimpsed by the natives, a vintage assemblage of odds and sods and intellects, and carte blanche to the last remaining pubs that purvey strong ale, stalwart beef and susceptible barmaids. Best of all, you don't have to leave an American beach to get there; the no-wait, wingless voyage can be booked at a bookstore...
...Laker expects to do much better than competing lines during the peak season...