Word: laker
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...Laker anticipated the difficulty of starting a low-fare service in the fall and seems prepared to ride out a lackluster winter. He insists that he can break even if only 189 of the 345 seats on each of his flights are filled. Laker, who started as a civilian pilot and made his first coup in 1948 supplying planes to the Berlin airlift, runs a strict, no-frills operation on the ground as well as in the air. Headquarters of the line-which up to now has mostly operated charter flights-are stuffed into four floors of a Gatwick hangar...
...long as Laker stays in the low-fare game, the bigger lines have no choice but to come as close as they can to matching him. Says one Washington-based ticket agent: "We'll lose less money competing than we would if we didn't. Even though you might be a loser, you lose less." The big lines, in fact, may gain rather than lose. Laker hopes that the bargain fares will be, in the jargon of the industry, "generative" rather than "diversionary." That is, they will not merely switch passengers from high-fare to low-fare flights...
...airlines are walking through. KLM, the Dutch airline, has just proposed a $332 round-trip fare from New York to Amsterdam to start late this month; Iceland's airline is seeking a Chicago-Luxembourg fare of $295 and a New York-Luxembourg price of $275. Surely Freddie Laker has started a movement that will spread and rise...
...Inspiring the Duke of Edinburgh to compose this unrhythrnic doggerel: "Freddie Laker/ May be at peace with his Maker/ But he is persona non grata/ With IATA...
...London now have 17 fares to choose from-more or less. More, because including charter rates increases the number; less, because some of the scheduled-airline fares apply only at certain times of the year. In the following rundown of round-trip fares, the first is offered by Laker alone; the rest have been authorized for the six other and much bigger lines flying the route (Air-India, British Airways, El Al, Iran...