Word: lakers
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...Laker's Sky train opens a new low-fare...
...round trip, the flights are the cheapest to wing over the Atlantic since the days of student and youth-fare discounts in the early 1970s. Freddie Laker, the British aviation innovator, finally got his New York-London Skytrain shuttle off the ground last week, after 6% years of bucking the world's established airlines and his own government through marathon rounds of regulatory hearings and court battles. A classic free enterpriser, Laker is convinced that he can make a profit by bringing transoceanic travel within the reach of almost anyone: backpacking youths, retired folks, modestly paid workers-especially those...
Even on the first of the one-a-day flights in DC-10 jumbos, some seats were empty, and later some planes took off with only a third of the 345 seats filled. Yet at minimum, little Laker Airways (eleven jets) has broken the iron grip of the International Air Transport Association (I ATA) on transatlantic pricing* and prodded the industry's giants into offering competitive fares that are lower than they ever thought they would go. Pan Am and TWA actually beat Laker into the bargain-basement blue yonder by eleven days, selling stand-by seating on regular...
...which, plus the hardships of standing in line for the no-reservations Skytrain, lent an air of start-of-an-era pioneering adventure to Laker's inaugural takeoffs, as TIME Reporter-Researcher Sue Raffety discovered when she boarded the first New York-London Skytrain...
...decision of the Civil Aeronautics Board in 1974 to reject an application by Laker Airways to fly regularly-scheduled flights from New York to London for $125 each way. The board enforces regulations that prohibit most new air routes and proposed price cuts...