Word: lakshmi
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Dates: during 2000-2009
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...giants such as Infosys and Wipro are scouting for acquisitions abroad. Then there's the cultural dimension to the new confidence. Three Indian restaurants in London now have Michelin stars; Bollywood is suddenly fashionable; and remixes of Hindi film songs play in Europe's trendiest clubs. In some ways, Lakshmi Mittal is the symbol of the new Indian confidence. Even a decade ago, who would have dreamt that the third richest man in the world would hold an Indian passport? Integral to the way in which Indians regard Mittal is that he is not a child of the diaspora...
...most impressive Chinese present were government servants, technocrats who could talk the language of international trade and finance as if they had degrees from the best graduate schools in the U.S. (which of course many have). The best Indians, by contrast - and this was before the news broke of Lakshmi Mittal's audacious bid for Europe's steel giant Arcelor - were business leaders from the private sector, already building brands (as very few Chinese firms yet have done) with a global reputation. This speaks to a significant difference in the Chinese and Indian economies. Mittal may have spurred protectionist talk...
Throughout South Asia, Hindus worship the goddess Lakshmi, and it is said that on the night of the new moon, Lakshmi descends to earth and only enters houses that are properly cleaned and lighted...
SPEAKING OF KLINGONS, WASN'T YOUR WIFE [ACTRESS AND MODEL PADMA LAKSHMI] ON AN EPISODE OF STAR TREK: ENTERPRISE...
Marketers are also recognizing that in close-knit, largely immigrant communities, familiarity with a brand plays a much more important role than it does with the general public. "Word of mouth is huge," says Lakshmi Bhargave, 25, a graphic artist in Chicago. "We have this theory that between Indians, it's more like two degrees of separation rather than the usual six." So firms show up at desi events and subtly introduce the message: We're a part of your community too. Wells Fargo sponsored a Bollywood concert in Cupertino, Calif., in June, setting up a table in the lobby...