Word: lallapaloosa
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...sells almost continually, for the love of it. Last year he traveled some 75,000 miles, calling on stations and sponsors. He made speeches at every other Rotary luncheon he saw (he does a lallapaloosa about a salesman, propped with a worn-out pair of shoes and a doorknob). Every night in bed, Ed reads a copy of every business letter (sometimes there are hundreds) sent out by Mutual to clients and stations that day. Betweentimes, he scribbles away at the MBS Open Circuit, a diary which he gets printed up once a week and circulated to all "Mutualites...
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