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McDonald's officials take the direct assault with unruffled patriarchal calm. Says Public Relations Director Matt Lambert: "We couldn't be anything but pleased that their advertising stresses our success." Anyway, the fast-food battle is a three-or even four-front war. Burger King, another contender in the hamburger hassle, has funded a $3,000 "John Denker Scholarship" at the California Institute of Technology to honor a Caltech student who recently sabotaged a $47,000 McDonald's-sponsored contest. Denker found a loophole that allowed him and 25 fellow students to submit more than 1 million...

Author: /time Magazine | Title: MARKETING: Jack v. Mac | 5/5/1975 | See Source »

...genealogy as "the real snobs . . . secretly afraid of what they might find." Smashing reverse English, what? When the reader is on the defensive, the director presses home: "The only reason the undersigned can establish the identity of his earliest recorded ancestor is the existence of a document showing that Lambert Massynberd was had up for [doing] grievous bodily harm in 1288."Note the strategy? First the more-felonious-ancestry-than-thou ploy, then hit them with the 700-year-old family...

Author: /time Magazine | Title: Books: Hands Across the Sea | 5/5/1975 | See Source »

Terrier Jeff Lambert started the fireworks at 118 as he notched a superior decision against Dave Albert to spring B.U. into a 4-0 lead...

Author: By Francis T. Crimmins jr., | Title: Terriers Drub Crimson Matmen, 31-9 | 12/11/1974 | See Source »

...asking Phillips Petroleum and Warner-Lambert to leave Namibia, the subcommittee followed a precedent it had set last year in votes on resolutions directed at Phillips and Continental Oil. The Namibia stand has been the subcommittee's strongest in favor of a proxy resolution, although it has been less amenable to other Southern Africa resolutions...

Author: NO WRITER ATTRIBUTED | Title: Finally, A Word On AP&L | 4/27/1974 | See Source »

...Project on Corporate Responsibility has called on five corporations--Union Oil, Gulf, Warner-Lambert, Eastman Kodak and International Telephone and Telegraph--to amend their bylaws to prohibit contributions to political campaigns...

Author: By Nicholas Lemann, | Title: The Spring Proxy Season: A Checklist | 3/13/1974 | See Source »

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