Word: lambert
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...STEP (316 pp.)-Gerard B. Lambert-Doubleday...
...venerable employee of the Lambert Pharmacal Co., makers of Listerine, opened his book of news clippings and said: "It says in the British Lancet that in cases of halitosis...
...What's halitosis?" interrupted Gerard Lambert, the company's general manager. "Oh, that is the medical term for bad breath," said the employee...
Before anyone could say "Listerine," Lambert "bustled the dear old gentleman out of the room" and soon, with glistening eyes, he was punching out Listerine's first, fine, fetid halitosis ad. That was in 1922. Ever since, says Lambert in this rousing, readable autobiography, "I have had the fear that my tombstone will bear the inscription, 'Here lies the body of the Father of Halitosis.' " Today, thanks to impish Gerard Barnes Lambert, the world is full of youngsters to whom the pre-halitosis world must seem as remote as that of Chaucer's Wife of Bath...
Peerless at Princeton. Listerine was the creation of Lambert's father, a chemist who developed the antiseptic formula (useful in that it was bland and harmless to skin and other tissue). Father Lambert scraped together sufficient funds to get to London and there "invested his last dollar in an elegant carriage with a liveried coachman." Helped by this haughty equipage, he coaxed from Lord Lister, the pioneer of antiseptic surgery, the right to christen the new formula with the great man's name...