Word: lamberts
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...trumpet Pristeen, a new product of the Warner-Lambert Pharmaceutical Co., whose sales of Listerine, Roiaids, Bromo-Seltzer and some 1,500 other items added up to more than $700 million last year. Pristeen is, the ads say, "a vaginal spray deodorant" that ought to "be essential to your peace of mind about being a girl." Warner-Lambert executives claim that the multimillion-dollar Pristeen print media campaign is bigger than that for any other new toiletry product in 1969. Pris-teen's chief competitor is FDS (for Feminine Deodorant Spray), a similar product manufactured by suburban Chicago...
Also Television. Warner-Lambert has sound reason to speak plainly. When the company first tested small-size, slyly indirect newspaper ads for Pristeen in San Diego and Pittsburgh, the results were indifferent. A later test, using direct, full-page ads in Atlanta and upstate New York papers, as well as more colorful packaging, brought an enthusiastic response. According to Ed Vi-mond, president of Warner-Lambert's products division, that test showed that "80% of adult women are interested in purchasing such a deodorant." Alberto-Culver and its agency, N. W. Ayer, advertise FDS on TV as well...
Shopping by Rolls. Prenuptial partying has been kept to a minimum. There were bridal showers given by Mrs. Elmer Bobst, wife of the ex-chairman of Warner-Lambert Pharmaceutical Co., and Mrs. Edwin Hilson, a friend of the Duchess of Windsor. Mrs. Hil son also took Julie to lunch at Manhattan's chic Cote Basque-and then swept the bride-to-be off in her chauffeured Rolls to start an afternoon round of shopping. Julie went to Bonniers, Bonwit Teller and Bendel's. Julie's wedding shoes, low-heeled white satin pumps with tiny seed-pearl bows...
...family-dominated companies, one-fifth of today's corporate presidents have been with their present firms for less than three years. Last year New England Mutual Life Insurance hired Abram T. Collier away from John Hancock as its new president. Gillette lost Stuart Hensley, now chairman of Warner-Lambert Pharmaceutical. Wayne Hoffman quit New York Central and stepped aboard as chairman of Flying Tiger Line. This week David C. Scott, formerly executive vice president of Colt Industries, takes over as president of ailing Allis-Chalmers Manufacturing...
...LAMBERT...