Word: lamberts
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...TRUMAN P. LAMBERT Newport News...
...ORIGINAL two-page full color advertisement for Warner-Lambert's "Pristeen" shows a girl sitting on a dune, her knees at her chest and her air fluttering slightly in the wind. She looks very sad ( contemplative I later learned) and the headline reads, "Unfortunately the trickiest deodorant problem a girl has isn't under her pretty little arms. The real problem, " continues the ad in smaller letters, "is how to keep the most girl part of you-the vaginal area-fresh and free from any worry-making odors...
...Warner-Lambert also makes Listerine, Rolaids, Bromo-Seltzer and Oh Henry candy bars. The Pristeen executives I tried to get in touch with had all just returned from a conference in Puerto Rico, and were not enthusiastic about talking to me. I did speak to Miss Peggy Prag of Papert, Koenig, Lois advertising agency who devised the original advertising campaign for the product...
...Well, when Warner-Lambert decided to go into this product they had researched the market very carefully. A company of that scope doesn't embark on a major advertising expenditure without having gone out into the field and found out that women were concerned about this and wanted something for it. I mean the concern, the market projections were so strong...
...Warner-Lambert thinks so too. Unlike Roycemore, which urges with great subtlety that you use its product, Demure, before having sexual intercourse- "You don't sleep with Teddy Bears anymore." Warner Lambert would like you to use its product every morning. "Pristine" means pure, untouched, unspoiled. Those women who are impure, touched and spoiled may spray on virginity and girlishness...