Word: lamberts
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...have recently learned that to be an "attractive, nice-to-be-with girl" I must cope with a problem newly-publicized in the women's magazines: vaginal odor. According to Warner-Lambert Pharmaceutical Products Co., Youngs Drug Products, Alberto Culyer, Roycemore, Personal Products Co. and several other drug companies, my vagina is very smelly indeed, and I had better do something about it. Each of these companies now manufactures its own variety of a deodorant formulated, in the words of one advertisement, "specifically to help eliminate odor from the external vaginal area. "By the time I finished reading...
...ORIGINAL two-page full color advertisement for Warner-Lambert's "Pristeen" shows a girl sitting on a dune, her knees at her chest and her air fluttering slightly in the wind. She looks very sad ( contemplative I later learned) and the headline reads, "Unfortunately the trickiest deodorant problem a girl has isn't under her pretty little arms. The real problem, " continues the ad in smaller letters, "is how to keep the most girl part of you-the vaginal area-fresh and free from any worry-making odors...
...Warner-Lambert also makes Listerine, Rolaids, Bromo-Seltzer and Oh Henry candy bars. The Pristeen executives I tried to get in touch with had all just returned from a conference in Puerto Rico, and were not enthusiastic about talking to me. I did speak to Miss Peggy Prag of Papert, Koenig, Lois advertising agency who devised the original advertising campaign for the product...
...Well, when Warner-Lambert decided to go into this product they had researched the market very carefully. A company of that scope doesn't embark on a major advertising expenditure without having gone out into the field and found out that women were concerned about this and wanted something for it. I mean the concern, the market projections were so strong...
...Warner-Lambert Pharmaceutical...