Word: lamberts
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...Eleanor Lambert, the fashion publicist known as "the voice" of Seventh Avenue, feels that "this is the moment for the Negro girl. She has long legs, is apt to be very thin and wiry. That is the look of now." It is also the look of Naomi Sims, 21, a 5-ft. 10-in. Pittsburgher whose other vital statistics (32-23-34) will never qualify her for a Playboy centerfold, but make her currently one of the most ubiquitous and highest-paid fashion models in the world. Two years ago, Naomi was studying psychology on a scholarship at New York...
...four o'clock the brigade commander, Lieut. Colonel Lambert Ihenacho, drove up in a camouflaged Land Rover with ammunition. The cartridges were counted out like gold nuggets, the .30-cal. machine gun ammunition belts handled like so many rare Grecian urns. Ihenacho, at 25 the youngest brigade commander in the Biafran army, supervised the process, his hands on the grip of a captured submachine gun. Then Ihenacho led the way up the trail leading to the village. The path was lined with civilians, young and old. "They help carry out the wounded," the colonel explained as he politely murmured...
...suggest that some acquaintance with the flesh-and-blood originals of Powell's fictional characters is necessary to savor his prose. But would it really help to know that Moreland, the intelligent musician who provides such a sparkling commentary on this world, was perhaps drawn from Composer Constant Lambert, or that the vastly comic Widmerpool was lovingly conjured from the fatuous figure of a minor Tory Cabinet Minister? It seems most unlikely...
...trumpet Pristeen, a new product of the Warner-Lambert Pharmaceutical Co., whose sales of Listerine, Roiaids, Bromo-Seltzer and some 1,500 other items added up to more than $700 million last year. Pristeen is, the ads say, "a vaginal spray deodorant" that ought to "be essential to your peace of mind about being a girl." Warner-Lambert executives claim that the multimillion-dollar Pristeen print media campaign is bigger than that for any other new toiletry product in 1969. Pris-teen's chief competitor is FDS (for Feminine Deodorant Spray), a similar product manufactured by suburban Chicago...
Also Television. Warner-Lambert has sound reason to speak plainly. When the company first tested small-size, slyly indirect newspaper ads for Pristeen in San Diego and Pittsburgh, the results were indifferent. A later test, using direct, full-page ads in Atlanta and upstate New York papers, as well as more colorful packaging, brought an enthusiastic response. According to Ed Vi-mond, president of Warner-Lambert's products division, that test showed that "80% of adult women are interested in purchasing such a deodorant." Alberto-Culver and its agency, N. W. Ayer, advertise FDS on TV as well...