Word: lamborghinis
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Dates: during 2000-2009
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...marketing plan for the GT-R includes viral video, manga, two documentaries and a tie-in with Sony Computer Entertainment for an appearance in PlayStation's new Gran Turismo 5. The strategy is another signal of change: publicity-generated marketing is common practice for brands like Aston Martin and Lamborghini...
...mellifluous voice on the chorus, not to mention the video’s blatant disregard of color. The video opens with Jeezy leaving what appears to be a run of the mill, middle-class household, only to get into what is clearly not a run of the mill Lamborghini. Jeezy dons gigantic sunglasses that serve to make his bald head look extra conical and ridiculous. Jeezy and his “boy Kells” then proceed to pose for the camera while a woman with a tarantula tattooed on her armpit moves her body voluptuously before the mural-covered...
Young Jeezy’s video “I Luv It,” I would love it too. But I suspect that life in the streets doesn’t always consist of counting “hundreds on the table,” driving your Lamborghini, or hanging out with video vixen Angel—whose dimensions would make Sir Mix-a-Lot salivate. “I Luv It” is almost enough to send me to Atlanta and start selling crack. The video opens with the star cruising around the streets...
...Drive Lamborghini's latest fantasy car, the Murcilago roadster, and you'd be wise to leave the roof at home. For starters, you'll want to be seen in a vehicle that looks like a Cubist sculpture: a cross between a B-2 Stealth bomber and the Batmobile. And you don't want to be seen wrestling with the roof, since it's little more than an erector set with a fabric tarp and may require an engineering degree to dismantle. If you hit 100 m.p.h., Lamborghini warns, the roof might blow off--and how embarrassing would that...
...Lamborghini may be owned by Volkswagen AG, but don't let the fact that Germans hold the purse strings fool you: the Italians are still making blissfully impractical transport. Since 1998, VW has pumped $155 million into the brand, with Lambo currently producing two models (the Gallardo is the other) for the first time in its 41-year history. One feature the Murcilago roadster borrows from VW's Audi A4 convertible is roll bars that pop up within milliseconds in a rollover. But the Murcilago, named for a legendary Spanish bull so fierce it was spared...