Word: lambretta
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Dates: during 1950-1959
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Surrey Jitney. A new four-passenger convertible with three wheels was added to its U.S. line by Italy's Lambretta, the motor-scooter maker. Designed as a golf cart, estate jitney or city family's runabout, the "Surrey"' carries two in a front cab, two in a wicker rear seat with fold-back canvas roof. It has a 6-h.p. single-cylinder engine, goes 45 m.p.h., gets 75 miles per gallon. Price...
After World War II, Ferdinando Innocefoti set out to put Italians on two wheels. From his plant near Milan, he began to roll two-passenger Lambretta motor scooters off the line for Italians looking for zippy but cheap (then $240, 100 miles per gallon) transportation. Now the world's No. 2 scooter producer (170,000 a year, behind Italy's Vespa), Ferdinando Innocenti has raised his sights to four wheels. Occasion: a deal to produce a Lambretta version of West Germany's four-passenger, four-wheel Goggomobil...
Innocenti's tubing will form the framework of the new Lambretta GoggomobiL He will have to dress it up for the Italian market, since Italians demand more flair in body style than the functional-minded Germans. But he still hopes to charge only $500 for his Lambretta Goggo, half the price of the cheapest Fiat...
...three-quarter length car-coat is a 1957 headliner. The Vespa and Lambretta girls are so fond of these coats that many people are now calling them "scooter coats...
...door posts instead of blinking from the rear fenders, lending a quaint, Old World flavor. The real virtue of the little car, of course, lies just in its being little. The great amount of crowding necessary, and the uncomfortableness that arises, make up for the loss of the windblown Lambretta feeling and impart a certain air of post-war frugality which is especially good for the contrast it makes to the over-stuffed and over large Buick and its driver...