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Word: lambretta (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...small-time maker of steel pipe in Milan, bumped his head on a wooden scaffolding. This, in Da Vinci style, led him to develop the lightweight steel scaffolds now standard the world over. After the war, he bent his tubes into a motor scooter frame and, with his Lambretta, rode the crest of Italy's pent-up demand for cheap transportation. Next, spotting Italian industry's growing need for tools, he began producing heavy machinery and giant electric steelmaking furnaces. Recently, to keep up with the middle-class Italian's desire to graduate from two-wheeled transportation...

Author: /time Magazine | Title: Italy's Booming North: Land of Autocratic, Energetic Business Giants | 1/12/1962 | See Source »

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