Word: lambretta
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Dates: during 1952-1952
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Second Car? Vespas have spread into 45 other countries, either through exports or local manufacturers licensed to make them. (The newest plant, in Spain, went into production this year.) Plenty of competitors have also sprung up in Italy. In fact, the cheaper Lambrettas made by the Innocenti Co. now outstrip the Vespa in sales. But this week Piaggio cut the Vespa's price in Italy to $240, enough to undersell the comparable Lambretta model. (Piaggio also is making railroad cars under license from Budd Co., aircraft engines, propellers, light planes...