Word: lambrettas
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Americans, who may eventually spend about $100 million altogether on Indonesian ventures, are getting competition from other nations. Among the 19 bidders for offshore oil rights are French, Canadian, Japanese and Australian companies. Italy's Lambretta is dickering to build a motor-scooter plant to put more of Indonesia's 107 million people on wheels. The Netherlands' Philips' Electric, through a subsidiary, intends to start a radio-parts factory...
...Lambretta motor scooter buzzed past the cops, parked across the street from the embassy. Moments later, a Renault Fregate sedan drove up, pulled up to the curb about four yards from the building. The driver got out, complained about having motor trouble. When a cop told him to move on because he was blocking traffic, he opened fire with a pistol. The Lambretta rider also began blasting away. The Saigon cops shot back; the car-driving terrorist was riddled, and the scooter rider fled for his life. One policeman fell, wounded in the stomach. Hearing the gunfire, embassy workers hurried...
...almost a month, the rate of Viet Cong terrorist "incidents" has been up from an average 300 to 400 per week to 500 to 700, with a higher-than-usual percentage consisting of seemingly senseless mayhem. The Reds have mined and fired on peasant-loaded buses, ambushed three-wheeled Lambretta motor scooters, which are a favorite peasant means of conveyance, and unmercifully harassed junk families on canals and rivers. Last month the Reds burned every building in one hamlet to the ground, including the local Buddhist temple. One night last week in Ba Xuyen province, while a crowd of farm...
Like most major Latin American companies, SIAM (whose initials, in Spanish, stand for American Industrial Machinery Corp.) is not an innovator but an imitator. Under various license deals, it produces Westinghouse refrigerators and air conditioners, Hoover washing machines, British Motor Corp. Riley cars, Italian Lambretta scooters, Swedish Electrolux floor polishers and a multitude of other hard goods for Argentina, which boasts the broadest middle-class market in Latin America. Says Chairman Guy Clutterbuck, 55: "Conditions in Argentina make it difficult to carry out long and costly experimental programs. After all, Europe and the U.S. have much more technical know...
...small-time maker of steel pipe in Milan, bumped his head on a wooden scaffolding. This, in Da Vinci style, led him to develop the lightweight steel scaffolds now standard the world over. After the war, he bent his tubes into a motor scooter frame and, with his Lambretta, rode the crest of Italy's pent-up demand for cheap transportation. Next, spotting Italian industry's growing need for tools, he began producing heavy machinery and giant electric steelmaking furnaces. Recently, to keep up with the middle-class Italian's desire to graduate from two-wheeled transportation...