Word: lambruscos
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Dates: during 1980-1989
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...importer of Italian wines (1982 revenues: about $250 million). Once the 65-year-old Long Island company was simply a modest seller of specialty wines like Marsala. But that all changed in 1967, when the Mariani brothers, John Jr., 51, and Harry, 45, traveled to Italy and sampled Riunite Lambrusco, a light red wine of the Emilia-Romagna region. The brothers struck a deal with the local growers' association and initially shipped 100 cases to the U.S. In 1982, Villa Banfi imported 11 million cases of Riunite Lambrusco, Rosato and Bianco, outselling the next six Italian wine importers combined...
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