Word: lame
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Dates: during 2010-2019
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...just name it, say, Infinity? Lame, yes. But at least that would eliminate the X's giving folks the giggles. "This is a long-term investment," says Watson. "We're going to come out with a strong advertising campaign in a week, and it will be something we're going to build on. Our job is to make sure that people get what this stands for: more choice, more control than anybody else in the marketplace. So we're going to build on this. And people who aren't there right away, we're going to try to win them...
...that end, most of the performances are lackluster. Actors’ Shakespeare Project is a company dedicated to bringing the Bard’s words to life through vivid acting, but here, they fall into lame, affected performances. Their acting is more indicative than realistic as they plod through line readings and Evett’s unenergetic blocking. The resulting scenes feel dull in their predictability...
That's the same bind that NBC, and media companies at large, are in. People aren't going to enjoy watching a lame prime-time talk show for the satisfaction of knowing they're helping the parent company save on payroll. People who expect something else - lavish scripted dramas or typo-free news from costly foreign bureaus - will get alienated and leave, only deepening the revenue spiral that led to the cuts in the first place...