Word: lames
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...sometimes happens on TV, the Geico "Cavemen" ad campaign was a good idea born of a lame one. The concept, says Joe Lawson, one of the writers who conceived it, was that signing up with the insurer online was so easy "even a caveman" could do it. "It was just a dumb way of saying that our website is really easy," Lawson says. So he and his collaborators added a twist: a group of modern-day cavemen protesting the stereotyping of the ad-within-an-ad while the agency tries to make amends...
President Bush may well be entering his lame-duck period, but he's not going there without a fight...
...sure, Reagan was not the only weakened leader in Venice. Wits went too far in talking about a "lame-duck summit." West German Chancellor Helmut Kohl was re-elected in January, British Prime Minister Margaret Thatcher was on the verge of winning a third term, and French President Francois Mitterrand has recouped his popularity. But Prime Ministers Amintore Fanfani of Italy and Yasuhiro Nakasone of Japan are due to step down soon, and Canadian Prime Minister Brian Mulroney is in severe political trouble at home. No wonder that their deliberations in a 17th century monastery on the island...
...Bush was on Capitol Hill to convince Republicans to support the legislation, crafted painstakingly by 12 bipartisan negotiators and two cabinet members over the last five months. It is probably the last major piece of legislation Bush has a chance of passing as he approaches the lame-duck period of his Presidency. A majority of Republicans voted to halt debate on the bill last Thursday, sparking headlines that the legislation was dead. This week Bush and the 12 negotiators have worked hard to resurrect it, agreeing on lists of Republican and Democratic amendments they would allow to be voted...
...drama, the speech received relatively little media coverage. Compared to the younger, more vigorous Gorbachev, Reagan seemed to be a diminished figure on the world stage, a lame-duck President hobbled by the Iran-Contra scandal at home. But in hindsight, the "Tear Down this Wall" speech helps explain how the Cold War ended. Unlike many conservatives, Reagan believed that the U.S.-Soviet arms race was not immutable, and that the rivalry between East and West that had defined the Cold War could be defused through diplomacy and persuasion. In Gorbachev, he found a partner with whom he could...