Word: lamped
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Saskatchewan (pop. 954,000) has been transformed by the great wheat bonanza from a simple society where, until well into the 1950s, farm wives cooked on wood stoves, hauled water from the well and did their evening chores by the flickering light of a coal-oil lamp. Now farm families are moving into town, and the old-fashioned threshing gangs have given way to the farmer who sits in the air-conditioned cab of a $ 15,000 combine; he can now harvest a 1,000-acre crop with the help of a single hired hand. The farm-equip ment industry...
Sunday, September 25 LAMP UNTO MY FEET (CBS, 10-10:30 a.m.). A new ballet about Joan of Arc called "The Captive Lark," by Robert Starer, featuring Carmen de Lavallade as Joan and the John Butler Dancers...
South Viet Nam's constitutional assembly campaign was in full swing last week amid a blaze of huge red and yellow Vietnamese flags and a blare of sound trucks. Up and down the narrow nation, posters blossomed bearing the arcane symbols of the candidates' slates: the Lamp, the Lotus Blossom, the Cock & Hand, the Woman with a Basket. Declared banners and placards in Sai gon: TO VOTE IS TO BEGIN BUILDING DEMOCRACY...
...that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that he is an adherent of no particular school: "I intend to anticipate the next cycle and be a forerunner as Doyle Dane has been most recently...
...Glow. In Washington, it was past 3 a.m. and the last U.S. plane had headed home. In the second-floor room in the White House where Lyndon Johnson sleeps, a bedside lamp glowed as the President talked in a low voice with the situation room in the West Wing basement. There, by instantaneous Teletype circuit to the Far East, military duty officers were checking in the returning jets...