Word: lampooning
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Dates: during 1960-1969
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...places even reads a little like TIME. It feels like TIME, and has about as many pages. There is the red-bordered cover with a slash across one corner, and the usual news sections from ART to WORLD. Actually, it is not TIME at all, but a Harvard Lampoon parody of TIME, the third since 1941. Some 500,000 copies of the Lampoon will go on sale this week across the nation. How to distinguish it from the genuine weekly newsmagazine? It will cost...
...Imitations have been done by such well-known writers as Wolcott Gibbs (1936) and Art Buchwald (1966), and by such distant institutions as the University of the Witwatersrand in South Africa (last spring). Why TIME? "It is a universally recognizable magazine, a quality essential to any successful parody," explains Lampoon Staffer Douglas Kenney. "We needed TIME'S shotgun effect to take after American society...
Take after the Lampoon did, with such items...
With the News out of the way, the CRIMSON was free to continue its gradual progress to financial solvency. In fact, mere solvency was replaced by unheard-of prosperity, and the Lampoon took advantage of the pleasant situation to issue the first local parody. Aided by a traitorous Crimed, the funnymen put out a spurious issue announcing, among other things, that the fat CRIMSON would give a $1 rebate to all subscribers who called at the office. The stunt left a good deal of hard feeling...
Gradually, more and more Crimeds returned to the College ready to resurrect the paper. Finally, on April 9, 1946, the CRIMSON reappeared. A black flag hung from the bronze ibis atop the Lampoon building to make things official...