Word: lampooning
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...WHAT HAS the Lampoon done? It has published a periodical which includes a couple of decent jokes, a shelf full of bad ones carved out of overworked motifs, a bunch of color photographs taken by the same guys who take pictures for Life, and five pages of Life advertising plus a mail-in Life subscription card...
...winner is Life Magazine, which gets the promotional equivalent (as they say in the advertising office) of 53 issues this year instead of 52. The Lampoon, its people say, breaks even on this one. And everyone else loses...
...fairness to the Lampoon (and because they did well by me in the matter of food and drink at the parody's coming-out party), it must be said that the Poonies did not write that ad, and were unhappy themselves to find it in their magazine...
...this is exactly the tactic to which the Lampoon has resorted. Some examples...
...Lampoon, in fact, spoils its best effort in the issue with more of this overkill. The last page of Life, as you may or may not know, is entitled "Miscellany" and consists of a captioned photograph, usually of some cuddly animal in some clever pose. The Lampoon parodied it nicely--offering an anguished little girl, left hand over her eyes, right hand holding a gun pointing down at a dead white cat which lies in the street in its own blood. The whole is entitled "No Hard Felines." But, almost as if the Poonies felt this was too subtle...