Word: lampooning
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College humor magazines have taken a special delight in kidding TIME. The Harvard Lampoon's effort last year attracted a paperback publisher, who had 150,000 copies printed. Its lead story began, "Dawn came up over the China Sea in the usual fashion last Thursday" and moved on to the punch line: "Viet Nam had disappeared...
...Lampoon plans to sell 530,000 copiers of the special parody at $1.25 each. It should hit the international market August...
...magazine which will sport a cover graced with the lovely lines of Terre Packer (Playmates of November, 1964) arrayed in the Lampoon's somewhat modified Fester costume, stands to make a clear profit of $100,000 if there is a complete sell...
...less colorful level, the Lampoon will face a $140,000 printing bill which they plan to compile from the 20 per cent advance plus shipping costs which are all non-refundable, the revenue from 75,000 copies which have already been bought by Feffer and Simons, and two guarantors who are leading $25,000 apiece. In addition the "Poon stands to make $20,000 from 30 pages of national advertisement -- something which no college magazine has accomplished before...
...parody will be sold next to Playboy and should bring in a lot of money. The only rub seems to be that the Lampoon is a non-profit organization...