Word: lamps
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...Reinharts" which usually ring in the Yard before examinations. Gullible girls from Guilford have been told that Reinhart was the name of soup served in the dining halls and that when students were hungry they would shout Reinhart. Another, who must believe that hardware stores sell red lamp oil and vanishing points, was told that Reinhart was an old German pedler from whom the boys used to buy cigarettes and candy. He was really an unpopular boy who never had anyone shout outside his window for him, so he used to go out and call up to his empty room...
...potent competitors-Thomas Roerty Shipp in Washington; Carl Byoir, and, most artful of all, Edward L. Bernays. It was bustling "Eddie" Bernays who got the Edison Mazda lamp put on a special postage stamp for the 50th anniversary of the electric light. Also he conceived the soap-sculpture fad for Procter & Gamble; and promoted "big breakfast" propaganda to boost bacon for Beech-Nut Packing Co. But no competitor can approach Ivy Lee in wealth and social stature. His friends are Rockefellers, Mackays, Guggenheims, John William Davis, the late Senator Dwight Morrow. His daughter Alice was presented at Court. He lives...
...Disapprovingly at a furniture exposition in London last week the King-Emperor pointed out to the Queen-Empress a modern bedside reading lamp...
...current is switched on, an arc light springs from the filament, takes on a red glow from the neon gas, then a yellow glow from the evaporation of the filament. The bulb consumes 80 watts of electricity, but because it produces so much more light than the ordinary lamp of that wattage, its sponsors claim that it is not only more efficient but, once installed, is more economical. Chief problems have been that sodium attacks ordinary glass and that the intense heat of the light destroys the bulb. These flaws have been corrected by the development of a special glass...
...General Electric bulb, also intended chiefly for highways, is equipped with a reflector resembling a "floppy bonnet" to concentrate the light downward, prevent it from being diffused in all directions. It consumes between 80 and 90 watts; its light output is equivalent to that of a Mazda lamp consuming 215 watts...