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...counteract such competition in detergents, Neil McElroy last week was test-marketing a whole list of new products: Lana, a home permanent for bleached or frizzled hair; Fluffo, a new shortening to compete with P. & G.'s famed Crisco; Gleem, a new toothpaste "for people who can't brush after every meal" (P. & G. is sure that includes just about everybody); Zest, a detergent bar for baths and showers...

Author: /time Magazine | Title: SELLING: The Cleanup Man | 10/5/1953 | See Source »

...Married. Lana Turner, 33, cinemactress (The Merry Widow); and Lex Barker, 34, Hollywood's tenth Tarzan of the Apes; he for the third time, she for the fifth (her previous marriages to Millionaire Playboy Bob Topping. Businessman Steven Crane-two marriages-Bandleader Artie Shaw, all ended in divorce); in Turin, Italy...

Author: /time Magazine | Title: Milestones, Sep. 21, 1953 | 9/21/1953 | See Source »

Latin Lovers (MGM) is concerned with the difficult, rather specialized romantic problems of a multimillionairess. Lana Turner, a brisk Manhattan business girl with a $37 million fortune, worries (silly girl) because she fears that no man can love her for herself alone. She even suspects that well-heeled John Lund ($48 million) may be more interested in merging their factories than in gazing into her blue eyes...

Author: /time Magazine | Title: Cinema: The New Pictures, Aug. 31, 1953 | 8/31/1953 | See Source »

...midstory, the film creakingly moves to Brazil and is taken over by the Rio de Janeiro chamber of commerce. In between plugs for the heady Brazilian climate, Lund falls off polo ponies and Lana exchanges passionate glances with Ricardo Montalban, who plays a bare-chested rancher with a coyly devilish grandfather (Louis Calhern). Since the plot offers no clear reason why the movie should run 104 Technicolored minutes, Scenarist Isobel Lennart has thrown in such extraneous items as a funnyman from the U.S. Embassy (Archer MacDonald), a brace of psychoanalysts (fast replacing mothers-in-law as Hollywood's stock...

Author: /time Magazine | Title: Cinema: The New Pictures, Aug. 31, 1953 | 8/31/1953 | See Source »

...biggest names in the business took off for Europe-Clark Gable, Errol Flynn, Lana Turner, Ava Gardner, Gregory Peck -through a loophole in the tax law that forgives all if a taxpayer is out of the U.S. for 17 months out of 18. Van Johnson, Betty Hutton and Dorothy Lamour went back into vaudeville; Roz Russell and Bette Davis tried a retread on the legitimate stage; television sopped up Lucille Ball, Ann Sothern, Eve Arden and George Raft. Mike Romanoff, the royal restaurateur, made it final: "The motion picture community can no longer support...

Author: /time Magazine | Title: Cinema: Strictly for the Marbles | 6/8/1953 | See Source »

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