Word: lancã
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Beauty Goes Green Cosmetics have never been as eco-aware as they are today, with brands like Lanc??me and Stella McCartney leading...
...calls for them to reduce solid waste and energy consumption and search for more renewable resources?until now. Ecologically minded brands like Clarins, which is French, or Aveda and Origins and their corporate owner, the Estée Lauder Cos., continue to innovate, while other, more conventional beauty companies like Lanc??me, Kiehl's Since 1851 and Paul Mitchell are finding philanthropic ways to lessen their impact on the world's resources...
...find evidence of these changes, look no further than the cosmetics counter. To coincide with its launch of Cell Defense, an antioxidant skin-care treatment that helps reverse damage caused by environmental pollutants, Lanc??me is supporting CarbonFund.org an organization that focuses on renewable energy and reforestation projects. "With the launch of Cell Defense, we're planting one tree for each of the first 10,000 products sold through CarbonFund," says Nina White, Lanc??me's U.S. general manager. "The whole thing came about because one of our spokesmodels, Elettra Wiedemann, brought it to our attention...
Wiedemann, the daughter of longtime Lanc??me "face" Isabella Rossellini, wanted to offset the environmental impact of the travel she does for the brand. Now Lanc??me is doing the same for its other spokesmodels too. "We're hoping to bring awareness to CarbonFund.org and inspire our clients to take part," says White. Similarly, Paul Mitchell has joined with American Forests to plant enough trees to offset all carbon emissions from the manufacturing and distribution of its Tea Tree products. Kiehl's and the NRDC are partners in Click for Greenland, an online program that raises awareness about the effects...
...antiaging market has never been more firmly entrenched. Dr. Patricia Wexler launches her latest product, Intensive Night Reversal and Repair Cream with Bath & Body Works, and Lanc??me kicks off its new Pro-Xylane technology in the Absolue Premium line. Even hair is getting a lift these days with Fekkai's innovative Ageless regimen, a three-step process for hair rejuvenation...