Word: lancã
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...seen her before: Isabella Rossellini was the face of Lanc??me. A daughter of Ingrid Bergman and Roberto Rossellini, she is a model, actress, and an author. For the 100th anniversary of her father's birth, Rossellini, 54, wrote In the Name of the Father, the Daughter and the Holy Spirits: Remembering Roberto Rossellini and made the film My Dad Is 100 Years Old. She spoke to TIME's Jeff Chu about her dad's belly, today's Bergman and ageism...
Entertainment isn't the only thing being advertised on digital signs. When Lanc??me launched its new fragrance, Hypnôse, in France last summer on JCDecaux bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want...
...FASHION MODEL CAN QUIT WAITRESSING WHEN THE MAGAZINE COVERS AND RUNWAY GIGS ROLL IN, BUT MODELING CAN NEVER BE A FULL-FLEDGED CAREER until the beauty companies call. Polish-born Daria Werbowy recently hit the big time. Her contract with the French cosmetics brand Lanc??me, announced last year, is said to be $3 million...
...formula for the beauty industry since Pond's signed society queens to plug Vanishing Cream in 1924, but finding the right girl is harder than one might think. "We are looking for women who communicate sincerity and true beauty, an interior beauty," says Odile Roujol, deputy general manager of Lanc??me International. Last year, as the launch of the brand's fragrance Hypnôse approached, the company shopped around for a new face, but none of the candidates seemed right. Then, Lanc??me's Paris ad agency organized an interview with Werbowy for key marketing executives. "She came and talked...
...recent years, Lanc??me has preferred a bevy of faces to a single girl. Diane Kruger and Elizabeth Jagger star in the brand's advertising campaigns, while Inès Sastre has represented Lanc??me for a decade. She replaced Lanc??me's most famous ambassador, Isabella Rossellini, whose collaboration with the brand in the '80s and '90s transformed her from a model known as the daughter of Ingrid Bergman and Roberto Rossellini into an international personality. It also cemented Lanc??me's position as a global beauty powerhouse with the blockbuster fragrance Tr?...