Word: lancashireborn
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...fall, to win the allegiance of future housewives, the company sponsored a national Twist contest. Between tradition, twisting, and a $3,000,000 advertising budget, Brooke Bond last year earned $14.5 million on sales of $318 million. Family Hallmark. Aggressive salesmanship has been a Brooke Bond hallmark ever since Lancashireborn Arthur Brooke founded the company in 1869. (He added Bond to the firm's name to make it sound more upper class.) Arthur Brooke was one of the first British tea merchants to market a uniform blend of tea and to sell directly to retailers instead of to middlemen...
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