Word: lancers
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...Governor will be met at the State House on Beacon Hill by 18 scarlet-and-blue-uniformed members of the famed National Lancers. As is traditional, the Lancer brigade will be on horseback...
...Sights. Its '63s should indeed tide Chrysler over. The new IMPERIAL has been improved by a bolder grille and the elimination of its protruding "gunsight" taillights. The NEW YORKER has a clean and handsome new rear end, will offer luxury lovers optional bucket seats. Replacing the Dodge Lancer (which has been dropped) as the smallest Dodge is a new, intermediate-sized DART that has perky styling and peppy performance. The PLYMOUTH, which in 1962 shrank to an intermediate, has begun to grow again (to an overall length of 205 in.) and has acquired a more substantial look...
...from the '625, and the main change is a flat roof on each that closely resembles the top deck of Ford's racy Thunderbird. The compact VALIANT is chunkier than in '62 (and looks more like Rambler's successful American); and Dodge's compact LANCER, instead of being a look-alike to the Valiant, is more mas sive. In a confusing name switch, the Lancer has been renamed DART, and last year's Dart is called DODGE...
...standard-sized Galaxie barely topping 400,000. (Counting all models, Ford has produced 842,000 cars since January, v. 1,300,000 for Chevy.) At the bottom of the heap among the Big Three is Chrysler, whose production of four low-priced lines (Plymouth, Valiant, Dodge Dart and Lancer) adds up to only 288,000 cars so far in 1962-just ahead of the 282,000 Ramblers produced by American Motors. But despite its reduced share of the auto market, Chrysler still had cause for rejoicing last week. Thanks largely to lower costs achieved by closing plants and slashing payrolls...
...European styling it has worn for the past three years in favor of more rectangular lines. In a confusing exchange of identities, this year's Dart will grow 6 in. (to an overall length of 208 in.) and be rechristened the Dodge, while what is now called the Lancer will grow 7 in. (to 196 in.) and become the Dart...