Word: lancers
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...vigorous defense" of Carlino, who sponsored the civil defense bill while serving as a 'director' of Lancer Industries, Inc., manufacturer of family fallout shelters, Rockefeller told the subcommittee investigating conflict-of-interest charges, "this is a matter of national survival." And nothing else...
...lines. For the first time since 1957, the Imperial and Chrysler models have lost their once-lofty fins. The new Imperials have a sharp, straight rear fender line, the Chryslers a more rakish one that blends into a tapered rear deck. Chrysler's two handsome compacts, Valiant and Lancer, remain essentially unchanged, but each, following the 1962 tide, has acquired a bucket-seated, pizazz version: the Valiant Signet and Lancer Gran Turismo...
...lighter. Plymouth's Valiant now becomes Chrysler's Valiant, gets only a few physical changes: an end to the simulated rear spare "donut" wheel, wider bands of chrome and round, flush taillights instead of the canted, protruding ones of 1961. Dodge's Lancer now has a horizontal, convex grille surrounding its dual twin headlights. The big change in the Chryslers and Imperials is loss of the big, sweeping tailfins...
...TIME. July 11 et seq.). Once-mighty Plymouth has skidded from 4.9% to 3.3% of the market, and the European-styled Valiant has not made up the difference, rising only from 2%_ to 2.1% despite a $100 price cut. Valiant's new and costlier twin, the compact Dodge Lancer, got only a discouraging 1.2% of the market, and the middle-priced Dodge Dart, newly styled with a bomb-shaped tail end, dropped from 5.3% to 3%. The middle-rung Chrysler is a bright spot: it reduced minimum prices, lifted its market from 1.2% to 1.6%. But only...
...only the customer but the salesman, too. Often compacts with different names are remarkably similar. General Motors' Olds F85 and Buick Special both have the same body shell and almost the same motor; Ford's Falcon and Comet have the same engine; the Chrysler Valiant and Lancer are lookalikes. Many dealers not only battle competitors but knock cars made by the same manufacturer. Dodge puts out a "confidential" booklet for Lancer salesmen pointing out the good features of the Lancer and the bad ones of the Valiant-though both are made by Chrysler. Sample comparison: "Lancer; new styling...