Word: lancers
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...January under last year. What is worse, the models hardest hit are the very ones that were counted on for the best sales-Dodge Dart, Plymouth and Valiant. The Dart, a big reason for Chrysler's good year in 1960, is selling poorly this year. The new Lancer compact, sold by Dodge dealers, has not caught...
...cars look different. The new Fords have a rear-end grill decoration reminiscent of the 1960 Cadillacs. Some of the cars in the General Motors family have a front-fender line and a rear-window slope that resembles this year's Fords. Dodge's new compact, the Lancer, borrowed the 1960 Pontiac grill; the rest of the car is almost identical with the Chrysler Valiant...
CHRYSLER'S new Lancer compact will be a bigger (190 in. long) brother of the Valiant, will use the same six-cylinder, inclined (30° angle) engine as the Valiant. This engine has been so successful that Chrysler will use it on all Valiants, Darts and Plymouths next year. The big Plymouth will undergo major styling changes...
Valiant, after starting later and well behind, is beginning to roll; last week's production of 7,000 units edged Chevrolet's Corvair out of third place behind Ford's Falcon and American Motors' Rambler. This fall, announced Colbert, Chrysler will market another compact, the Lancer, as a somewhat larger stablemate for the Valiant. It will have a 30°-inclined, six-cylinder engine turning up 101 h.p., and a price tag just a bit more than the Valiant's factory list price...
...with an output of more than 125 h.p. To compete, Chrysler's Dodge division will bring out its own compact car next year. The styling will be new, but the basic car will be a Chrysler Valiant: same wheelbase, suspension and 101-h.p., six-cylinder engine. Tentative names: Lancer for the Dodge, Tempest for Pontiac, Rockette for Olds and Invader for Buick, though some dealers are agitating for a return to the old Special...