Word: lancy
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Dates: during 2005-2005
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...plan has worked particularly well in Europe, where Gianfranco Lanci, now Acer's president, carved out a growing business by selling lower-priced laptop PCs to consumers. Without the burden of costly assembly lines and inventories, Acer can reduce the price of its PCs quickly. Rolling out new technology happens faster, too. Earlier this year, Acer started selling laptops with Intel's Sonoma chipset a month ahead of the competition. The company is also able to focus on creating innovative, consumer-friendly designs, such as snazzy, red, Ferrari-branded laptops that are proving popular in Western Europe...
...Acer's continued profitability is not assured. The company posted earnings of $219.7 million last year but its operating margin was a knife-edged 1.7%, compared with Dell's 8.6%. Yet Wang and Lanci are in expansion mode, investing in marketing and distribution networks in China and the U.S. The goal is to become one of the top three PC sellers by 2008. Even Shih seems impressed. "[Wang] has helped place Acer on the right track," Shih says,"and onto a steady and growing momentum." High praise from the man who once thought there was nowhere for his company...
...acquisition of IBM's PC-manufacturing business. When the deal is complete, Ward, a 26-year IBM veteran, will run Lenovo from his headquarters outside New York City, far from Lenovo's home base in Beijing. In September, Acer, Taiwan's best-known computer maker, tapped Italian Gianfranco Lanci to be its president. Lanci earned the post after spearheading a major turnaround of Acer's business in Western Europe, where Acer notebook PCs became the No. 1 best seller last year...
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