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Amid low traffic and raunchy behavior, American Apparel and Starwood Hotels are a couple of the big brands that have pulled out of Second Life recently. Linden wants to keep others from jumping ship, since it makes money selling plots of land for as much as $1,675 apiece and charging owners $295 monthly usage fees. Some corporate outposts have figured out how to engage users and get valuable feedback. One of Second Life's big selling points, says Cory Ondreijka, Linden's chief technology officer, is "this porousness with information flowing in both directions." The site's financial success...
...recent months, while heat waves across Russia and Southern Europe set new high-temperature records in some cities; the U.K. and Germany were hit by spells of torrential rain exceeding any in more than a century. The WMO, a branch of the U.N., says the global average for land-surface temperatures in January and April were likely the warmest since records began 127 years ago. Parts of the planet that have been spared weather-related misery may not be lucky for long. The Intergovernmental Group on Climate Change says it's "very likely" that heat waves and heavy precipitation will...
...market-research firm Gartner predicted that by the end of 2011, 80% of active Internet users will have some sort of presence in a virtual world, with Second Life currently one of the most populous. Business Week last fall put on the cover a real estate agent whose virtual land deals made her the first person to earn $1 million through the site, and TIME included Second Life creator Philip Rosedale in this year's list of the world's 100 most influential people. Even NBA commissioner David Stern now has a Second Life avatar, although he told TIME...
...land at Chrysler...
...debris. (She also lost 100 kilos of food and 11 of her goats). Her house was among several in the neighborhood consumed by the ensuing fire. "It was very troubling. I was afraid. We were afraid, all of us because our houses were destroyed, our people were killed, our land was captured, so that's why we were afraid...