Word: landlordism
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Dates: during 1950-1959
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Calling for Fix. In Calgary, Alta., the Herald ran a personal ad: "Rented room on Aug. 18 in East Calgary. Couldn't find way back. Could landlord please phone me at AV 9-9586 and ask for Jake Funk...
...discussing the semantics of the trade. In what might be called Nickerson's Law of Apartment Ad Copy, it turns out that "redecorated" and "spacious" will make a prospective tenant's mouth water more longingly than any other words. "Owner" is the O.K. word today for landlord ("The New Deal fostered a bitter reaction to 'Landlord' "). An accomplished owner delegates most of his work to his "manager" ("Avoid the word 'janitor' ... a higher-class manager can be hired by referring to the dirty work as 'maintenance' or 'custodial...
...other hand, Mrs. Killborne said she had received no complaint that a landlord broke the pledge. If this happens, the Registry would drop the offender from the apartment list...
...Registry was one of the first University housing offices to refuse to list the rooms of discriminatory landlords. Last October the University required every landlord requesting the Registry's aid to sign a statement saying he would rent to any University employees or students "regardless of their race, creed, color, or nationality...
Seaton's Stand. Interior Secretary Fred Seaton helped mightily to promote statehood for Alaska and Hawaii. But during Alaska's own election campaigns. Seaton's razzle-dazzle campaigning got a cool reception, largely because he was regarded as the voice of the federal "absentee landlord" in Washington. Despite his lavish promises of Republican federal help, Alaska's Democrats rolled up a big victory. Result: "Landlord"' Seaton will electioneer in low key-and only if invited-in the campaign for the June primaries now beginning in Hawaii...