Word: landmarked
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First, though, Handel took a few preliminary questions. "What is Werner Erhard's role?" someone asked. Handel simply described him as the man who developed and sold the technology behind Landmark. "What if I doze off?" "Then you doze off," Handel replied with a shrug. A visibly nervous woman stepped up to the mike. "You said this was going to be a roller-coaster. But I'm afraid of roller-coasters. I never get on them." "You will learn how to stop letting fear hold you back," Handel reassured...
...held forth on a series of concepts: facts have no meaning; it is the stories we concoct out of those facts that give them meaning. She explained that "our rackets," that is, ongoing complaints, are "killing our lives." And "our winning formulas" are really losing formulas. She cautioned that Landmark's ideas ("Be for each other like that" and "People 'is' to death") aren't meant to fit together: "The Forum is holographic. It's not linear...
...outreach was clearly part of the agenda. Pupils were assigned to call or write people with whom they "want to make a breakthrough," thereby introducing others to Landmark. On graduation night participants were encouraged to bring guests, who were then led away to learn more and sign on. From Day 1, attendants were told that for a limited time, the Forum's tuition included a $95 follow-up, "The Forum in Action." The crowd was also repeatedly invited to sign up for the $700 "Advanced Course." Act now and get a $100 discount...
...completed the "Advanced Course," and is taking the final course in the curriculum, "Self-Expression and Leadership." He says he feels like a newlywed. His wife agrees. "It's a miracle," she says. And the woman afraid of roller-coasters? Mildred Rodriguez, 33, has signed up to be a Landmark volunteer. Says she: "I'm glad I got on for the ride...
Critics say Landmark is an elaborate marketing game that relies heavily on volunteers. Says Tom Johnson, an "exit counselor" often summoned by concerned parents to tend to alumni: "They tire your brain; they make you vulnerable." Says critic Liz Sumerlin: "The participants end up becoming recruiters. That's the whole purpose." Psychiatrists who speak on Landmark's behalf dispute these claims. But Sumerlin says a 1993 Forum turned her fiance (now her ex) into a robot. She organized an anti-Landmark hot line and publications clearinghouse. Landmark officials made sounds...