Word: landmarking
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Dates: during 1980-1989
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Originally, Satcom III-R transponders were rented by RCA to entertainment and programming companies for up to $1.5 million a year. But by July of 1981, four months before Satcom III-R was even launched, demand for space on the satellite had grown so hot that Landmark Communications Inc. of Norfolk, Va., which broadcasts round-the-clock weather forecasts, found itself having to pay a cool $10.5 million up front to acquire sublet rights on one of Satcom's transponders. The seller of the lease: Premier network, a failed joint venture of several Hollywood film studios...
...licensed for sale a gene-spliced substance that has just become the first such medicine ever approved for human use by the U.S. Food and Drug Administration. Says Dr. John Potts, professor at Harvard Medical School and chief of medical services at Massachusetts General Hospital: "This is really a landmark because it is the first practical development of a useful medicine by new techniques...
...most civilized nations on the globe carried out the systematic slaughter of six million people out of pure anti-Semitism. The frequent and sometimes offhand mention of the Holocaust obscures how real, timely, and savage hatred for Jews can be. Hitler's genocide has become just another landmark event, and when someone mentions it, instead of gasping "The Horror!" we chronicle it with the Norman Conquest, the Reformation, and other distant historical happenings...
...Jahn's opportunity to test this insight. The president of Century Development, Richard Everett, who is also an architect, laid down precise criteria: a building that would give Houston's skyline an identity and its downtown center a focal point. Says Everett: "We wanted a landmark, and we wanted a building that would be open to people and give them a civic space with a lot of public...
...Jahn's winning landmark tapers to a large pinnacle topped by a spire. The corners surge to the top in five stepped leaps. The pinnacle will contain an observation deck and a rooftop restaurant. The building, turned 45° on its square site, has four lOO-ft.-high corner entrances that lead to a ten-story shopping and festival arcade...