Word: landor
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Dates: during 1980-1989
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...dessert-on-a-stick Jell-O Pudding Pops. Also in the testing stage: Jell-O Slice Creme, a freezer cake mix; and Jell-O Gelatin Pops, whipped gelatin on a stick. "The consumer is suspicious of exaggerated claims and therefore trusts certain brand names," says John Diefenbach, president of Landor Associates, a San Francisco design firm that advises clients on marketing...