Word: langs
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Dates: during 1990-1999
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...argot and sport identical hairstyles. Both sexes can drive parents crazy. But while teen girls have stacks of glossy magazines devoted to their interests, boys have made do with car mags, sports publications and backpacking monthlies. Now the unconscionable neglect of the social male teen has ended. Dale Lang, owner of Sassy, the irreverent and successful magazine for female teenagers, has driven across the gender gap with Dirt, a magazine for "L.A. hip-hoppers, guys from the New York club scene or boys in Alabama who are into heavy metal," in the words of one editor...
...What makes Sassy special," a teen reader told Lang and the magazine's staff, "is that when I read it, it's like talking to my best friend on the telephone." Dirt will speak to teen boys the same way, says Lang, but in a male voice. That will mean a cool collection of fiction, short takes about school, sports, art and -- yes -- articles about girls. Sample headline: HEY, BABY, WHAT'S YOUR SIGN? AN IDIOT'S GUIDE TO FIRST DATES. Another refreshing notion: Sassy treats male teens as people -- not jerks or hunks -- and that respect for the opposite...
...dish up Dirt, Lang and its publisher, Bobbie Halfin, rounded up an all- male staff on the West Coast. The editor in chief is Mark Lewman, 24, a.k.a. Lew. He and Dirt's art director, Andy Jenkins, 27, and photo editor, Spike Jonze, 21, got to know one another while working at Freestylin', a Los + Angeles-based bicycling magazine. Their own publication, Homeboy, which Lewman calls "a skateboard magazine with everything from dance techniques to recipes," folded after six issues, but the threesome had honed their skills. As for other qualifications, Dirt's introductory editorial points out that all three...
...show steers a didactic course through the recurrent images of jazz-age dreaming. Maria, the famous she-robot in Fritz Lang's 1927 film Metropolis, mother of a whole brood of automatons down to George Lucas' See Threepio, was not alone: her brothers were the machine men of Dadaism, whose poetic meaning (like hers) was anguish in the face of inhuman technology. No phase of modern art showed such profound doubts about the present, or threw off such febrile dreams about new social orders. The millenarian hope that eventually spawned the totalitarianism of the '30s was felt by artists, architects...
...rash. And now, with at least the partial breakup of the U.S.S.R. a certainty, fears are growing that some of the seceding republics may insist that the weapons remain on their soil, in effect creating a new nuclear power with every declaration of independence. Wondered French government spokesman Jack Lang last week: "Will every republic have at its disposal a little atomic bomb, some of them equivalent to one or two Hiroshimas...